Nicky Richardson, Andrea Insch
This study provides insight into individuals’existential transformation through nature-basedtourism by identifying features of transformative tourism experiences at the pre-trip and en-route stages. Focusing on thefirst four steps of the nine-step transformative tourism framework,this study collected data through face-to-face phenomenological interviews with tourists at theOrokonui Ecosanctuary–Te Korowai o Mihiwaka–in Dunedin, New Zealand. Thefindingsdemonstrate, in contrast to previous research, that post-trip evaluation, deemed pivotal, neednot be post-trip; they can be triggered by previous similar experiences en-route. Evidence fromthis study suggests that the personal state of being is a vital element preceding transformativeoutcomes whilst en-route.
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