Culture as text: the development of an organizational narrative

• Mary Helen Brown ^[1] ; Jill J. McMillan ^[2]
  1. [1] Auburn University

     Auburn University

     Estados Unidos

     
  2. [2] Wake Forest University

     Wake Forest University

     Township of Winston, Estados Unidos

     
• Localización: Southern communication journal, ISSN 1041-794X, Vol. 57, nº 1, 1991, págs. 49-60
• Idioma: inglés
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• Resumen

  • An organization's culture is captured and understood as text. The use of grounded theory serves as a basis for an interpretative narrative that provides researchers with a method for presenting the everyday dramas members find important in organizations. The story‐form captures scenic elements, action, and characters. The narrative presented here acts as a means of displaying the cultural dialectic, cultural strain, and cultural sub‐texts.