Influence of bank employees among customers on the right choice of financial products

• Sebin Joseph ^[1] ; K. Karthikeyan ^[1] ; Nelson Mathew ^[1]
  1. [1] KarunyaInstitute of Technology andSciences
• Localización: Journal of Law and Sustainable Development, ISSN-e 2317-4056, ISSN 2764-4170, Vol. 11, Nº. 1, 2023
• Idioma: inglés
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• Resumen

  • The primary objective of every managementis to create a strong link between its goods and its consumers. The extractand consequence of this association will be clients' devotion and dedication to organisation items.Such a commitment will be formed through a three-step process: client familiarity with the product, product knowledge, andpreference for that product over others.Customer happiness is a critical component of any business's success.The financial sector is one of India's fastest growing sectors, as well as one of the most popular places to work.Debit cards, financial services, financial advisory, insurance products, banking sectors, index funds, public pension management, intermediaryservices, wealth management services, investment management, and other items are some of the items offered. According to the poll, the percentof people felt that the uniqueness of a client's good or service will have an effect on consumer fulfilment.The research's major goal was to determine thebank employee's influence, which impacts customer satisfaction with service quality and product differentiation.