Understanding the relationship between communication competence and social media use
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[1] University of South Alabama
University of South Alabama
Estados Unidos
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- Localización: Southern communication journal, ISSN 1041-794X, Vol. 88, nº 3, 2023, págs. 229-239
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
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Resumen
In the last couple of years, a high number of employers started raising concerns about the lack of soft skills in recent college graduates. Many have pointed to social media as hurting our face-to-face communication. Following these concerns, the purpose of our study was to examine the relationship between communication competence and social media use. One hundred and eighty-nine adults, ages 18 to 73, completed a survey rating their social media use and self-perceived communication competence. We measured communication competence using McCroskey and McCroskey scale, which measures communication competence in a variety of settings. The results showed that Instagram and Facebook were used for social compensation purposes, especially among participants who perceive themselves to have low communication competence skills. Generation-wise, older individuals were more competent when communicating in a variety of settings.
