Beyond the Demand for Day-Visits: An Analysis of Visitor Spending
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Paul Downward [1] ; Les Lumsdon [2]
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[1] Staffordshire University
Staffordshire University
Reino Unido
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[2] Manchester Metropolitan University
Manchester Metropolitan University
Reino Unido
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- Localización: Tourism economics: the business and finance of tourism and recreation, ISSN 1354-8166, Vol. 9, Nº. 1, 2003, págs. 67-76
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
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Resumen
A review of the literature indicates a gap in the research on visitor spending at a destination level, and thus a lack of awareness of the marketing implications for tourism practitioners that such research could identify. In a previous study the authors concluded that, in the case of day-visits, while market attractions were important in encouraging visitation the level of spending at the destination was very closely related to the duration of the stay and the composition of the party. In this paper the analysis is extended to short-break and longer-stay holidays at a rural destination in the UK. Confirmation of these basic determinants of spending are presented, coupled with the importance of income. The current research thus provides a bridge between day-visit activity and models of holiday spending.
