The Factors Influencing Youngsters’ Acceptance of Digital Payments in Sri Lanka
- Autores: Saravanapavan Nasiketha, Jacquline Tham, Ali Khatibi
- Localización: International Journal of Professional Business Review: Int. J. Prof.Bus. Rev., ISSN 2525-3654, ISSN-e 2525-3654, Vol. 8, Nº. 10, 2023 (Ejemplar dedicado a: Continuous publication; e03787)
- Idioma: inglés
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Resumen
Purpose: The payment which is made by the consumers using the online medium using credit or debit card or Mobile applications is called digital payments. The Digital payment adoption in Sri Lanka is seems comparatively low. This study explores the factors affecting the adoption of digital payments.
Theoretical framework: By using the theories such as Unified Theory of Acceptance and Use of Technology (UTAUT) and Perceived Risk theory the study is carried out to find out the factors influencing the adoption of Digital payment in Sri Lanka.
Design/Methodology/Approach: Survey Data is used to test the hypothesis and the model was tested with the data.
Findings: The study results reveals that the Sri Lankan youths’ Social Influence has no relationship with the adoption of Digital payment. At the same time the Perceived risk, effort expectancy and performance expectancy are shown considerable impact on the adoption of Digital payments.
Research, Practical & Social implications: The study results will support the decision makers and the policy makers to understand the consumer’s stand and it will give an idea for the organizations for the implementation of digital money concepts in their business entities. Also, the consumers can be educated and encouraged with the facts revealed in this study.
Originality/Value: This study full fills the knowledge gap about the of Digital currency adoption in Sri Lanka. These results will support the business entities to understand the issues of adopting Digital Currency in Sri Lanka among youths.
