Ethnomethodology: the promise of applied communication research?

• Autores: Mark Hickson III
• Localización: Southern communication journal, ISSN 1041-794X, Vol. 48, nº 2, 1982, págs. 182-195
• Idioma: inglés
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• Resumen

  • Since the New Orleans Conference of 1968, speech communication researchers have begun using innovative qualitative techniques. This essay presents a case for using ethnomethodology and participant observation as research tools in applied communication. An analogy to literary criticism is presented.