Examination of the addresses delivered by educational reformers in the South between 1888 and 1914 reveals a departure from the post‐bellum rhetorics of accommodation and exploitation. A rhetoric of aspiration emerged which clearly predated contemporary Southern oratory. Charles D. Mclver, Edwin Alderman, Edgar Gardner Murphy, and Walter Hines Page were leading advocates of universal education. These speakers refused to amplify their rhetoric with the myths of the Old South, Lost Cause, and Solid South. Their inability to merge the core values of their campaign into the axiological hierarchy of the region doomed their efforts. This study demonstrates that failure through an analysis of the ceremonial oratory of Walter Hines Page.
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