Laboratorio Académico Objetar, un modelo de educación superior para Mercadotecnia y Publicidad

• Autores: Sergi Rucabado
• Localización: Economía Creativa, ISSN-e 2395-8200, Nº. 18, 2022, págs. 278-301
• Idioma: español
• Títulos paralelos:
  • Objetar Academic Laboratory, A Higher Education Model for Marketing and Advertising
• Enlaces
  • Texto Completo Ejemplar
• Resumen
  • español

    El propósito de este trabajo es describir el proceso de diseño emprendido en la clase de Crítica del diseño de quinto semestre con los alumnos de la licenciatura en Mercadotecnia y publicidad en CENTRO, institución de educación superior afincada en la Ciudad de México. Como parte del modelo de trabajo se implementó un taller durante tres semestres (agosto–diciembre 2014, agosto–diciembre 2015 y agosto–diciembre 2016), experiencia en la cual participaron 49 estudiantes. Los participantes aplicaron el proceso de diseño para buscar y proyectar soluciones creativas concretadas en objetos conceptualmente críticos e ingeniosos.

  • English

    To report the design process undertaken in the Design Criticism class of the fifth semester with the students of the Marketing and Advertising degree of the central academic institution. A design process was implemented as a practical workshop during three semesters (August-December 2014, August-December 2015, and August-December 2016) called Academic Laboratory (LA) I, II, and III, in a total of 49 students. The fifth-semester students of the Marketing and Advertising degree applied the design process to seek and project creative solu-tions concretized in conceptually critical and ingenious objects. The students expressed their desire for more similar subjects to develop their creativity applied to design. Three laboratories were carried out, always in the same academic institution, in the same degree, and in the same academic semester. It should be carried out in other circumstances to systematize teaching innovation: in another institution, related degree, semester, etc. The document compiles the evidence of three academic, creative, and practical laboratories carried out by Marketing and Advertising students within a theoretical framework. It is the first time that students with this profile, in this institution, produce tangible and conceptual design objects as a result of a systematic creative design process.