Mark Hickson III, Larry Powell, Sidney R. Hill Jr., Genetta B. Holt, Hank Flick
The purpose of the study was to determine whether smoking artifacts (pipe, cigar, cigarette, and control) would have an influence upon the perceptions of a source's homophily, interpersonal attraction, and credibility. Using the same source, the researchers found a number of significant differences based upon the type of smoking artifact used and the sex of the subject. Suggestions for future research are also made by the researchers.
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