Emotional design takes feelings into consideration and makes the perception of a product visible for both the designer and the user. To get this, some fairly promising approaches exist, where semantic adjectives are used to transmit what people perceive in a product. Hence, an appropriate taxonomy of semantic adjectives should be useful for performing investigations on this matter. Yet, any structure exists in current literature. In this paper we shall propose a classification, where adjectives are divided in three dimensions and hierarchically arranged in different levels
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