An examination of voter conceptualizations of the ideal political candidate

• Susan Heixweg ^[1]
  1. [1] San Diego State University

     San Diego State University

     Estados Unidos

     
• Localización: Southern communication journal, ISSN 1041-794X, Vol. 44, nº 4, 1978, págs. 373-385
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • This study was designed to determine the nature of the ideal political candidate, employing source credibility and homophily as a basis for analysis. It was demonstrated that the ideal political candidate is seen as extremely competent, extremely high in character, quite composed and sociable, slightly extroverted, as well as slightly similar to the voters in attitudes and beliefs and neutral in similarity in terms of background and personality. Implications of the findings and suggestions for future research were advanced.