Scales for the measurement of homophily with public figures

• Peter A. Andersen ^[1] ; William R. Todd de Mancillas ^[2]
  1. [1] West Virginia University

     West Virginia University

     Estados Unidos

     
  2. [2] Rutgers University

     Rutgers University

     City of New Brunswick, Estados Unidos

     
• Localización: Southern communication journal, ISSN 1041-794X, Vol. 43, nº 2, 1977, págs. 169-179
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • This paper reports three factor analytic studies of perceived homophily with public figures. The original instrument was comprised of sixty‐one Likert Scales. Factor analysis produced two interpretable factors. A six‐item attitude homophily scale and a four‐item background homophily scale is reported. Reliability and validity of the instrument is also reported, along with a discussion of future uses and applications.