Public relations man: the new communicator

• James F. Lloyd ^[1]
  1. [1] University of West Florida

     University of West Florida

     Estados Unidos

     
• Localización: Southern communication journal, ISSN 1041-794X, Vol. 43, nº 4, 1977, págs. 357-370
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • This essay examines the lack of congruity between training in public relations and the practice itself; describes the practitioner of today in relation to a changing world; and presents a “communication contract” for the new communicator based on a convergence of disciplines within the communication arts and sciences.