The moral rhetoric of Franz Theremin

• John W. Ray ^[1]
  1. [1] University of Wisconsin–Madison

     University of Wisconsin–Madison

     City of Madison, Estados Unidos

     
• Localización: Southern communication journal, ISSN 1041-794X, Vol. 40, nº 1, 1974, págs. 33-49
• Idioma: inglés
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• Resumen

  • Reacting against eighteenth century rhetorical trends, Franz Theremin developed a unique theory of rhetoric that maintained the dominance of logical appeal and linked moral imperatives with persuasion.