Anger, Efficacy, and Message Processing: a Test of the Anger Activism Model

• Elena Bessarabova ^[1] ; Monique Mitchell Turner ^[2] ; Adam S. Richards ^[3]
  1. [1] University of Oklahoma

     University of Oklahoma

     Estados Unidos

     
  2. [2] Michigan State University

     Michigan State University

     City of East Lansing, Estados Unidos

     
  3. [3] Furman University

     Furman University

     Estados Unidos

     

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• Localización: Southern communication journal, ISSN 1041-794X, Vol. 89, nº 1, 2024, págs. 1-14
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • This study tested the anger activism model (AAM), proposing that the relationship between anger, cognitions, and behavioral intentions is moderated by the intensity of the message-induced emotional experience and efficacy beliefs. The results of a 2 (anger: high, low) × 2 (efficacy: strong, weak) independent-groups experiment (N = 140) indicated that anger intensity significantly increased systematic processing (i.e., message-relevant cognitions), and, subsequently, systematic processing along with anger and efficacy beliefs were found to motivate intentions. The effect of anger intensity on behavioral intentions was partially mediated by cognitions. Overall, the data offer partial support for the AAM. These and other results are discussed along with implications, limitations, and future research directions.