Resumen de Impacts of Covid-19 on Preferences for Airbnb and Car-Sharing Services and Marketing Implications
Jungkeun Kim, Samuel Seongseop Kim, Marilyn Giroux, Jooyoung Park, Sheau Fen Yap
The COVID-19 pandemic has devastated the ecosystem of tourism businesses. This study aimed to assess the effect of the pandemic on consumers’ intentions to choose sharing economy products and services. A series of five experimental designs was conducted using online panel data. Consumers were found to be less likely to choose sharing economy products under pandemic conditions. During the pandemic, cleanliness is considered more important than location when people choose Airbnb accommodation. The results of this study contribute to a better understanding of the underlying psychological mechanisms that are driving consumers’ decisions in the current environment of market uncertainty and offer evidence of the effects of the global health crisis on people’s decisions to use sharing economy products in the tourism industry.
