Resumen de Diagnóstico del Modelo de Negocios en la industria manufacturera de Ciudad Juárez: “Situación actual sobre su aplicación y características que lo definen”
Erick Daniel Nava Orihuela, Juan Alfonso Toscano Moctezuma
- español
El presente artículo tiene como objetivo el investigar sobre el estatus actual del Modelo de Negocios en cuanto a su aplicación y características en la industria manufacturera de Ciudad Juárez, por medio de la revisión con métodos cualitativos (entrevistas) y el contraste o empate con la revisión bibliográfica, con el fin de obtener conclusiones útiles para la posible mejora del modelo de negocios en empresas de manufactura. Los resultados de las entrevistas aplicadas a un pequeño grupo de funcionarios directivos y a un experto consultor independiente señalan, que no todos los directivos de las empresas en esta industria tienen claro sobre el concepto de este Modelo de Negocios, ni tampoco cuentan con autonomía para la toma de decisiones, ya que la gran mayoría de estas empresas están controladas por sus oficinas matrices ubicadas en otros países del mundo. Se concluye que el constante monitoreo del Modelo de Negocios y el diagnóstico del mismo ayuda a las grandes empresas de la ndustria manufacturera en Ciudad Juárez a mantener por una parte su vigencia y adaptabilidad, y por la otra que debido a la diversidad de sectores en esta industria manufacturera no se permite la caracterización de un modelo de negocios. Asimismo, existen similitudes en productos y procesos desarrollados en la región, aunque actualmente no tienden ser de alta tecnología, sin embargo, se tiene el potencial en esta industria manufacturera.
- English
The objective of this paper is to investigate the current status of the Business Model in terms of its application and characteristics in the manufacturing industry of Ciudad Juarez, through the review with qualitative methods (interviews) and the contrast or tie with the review bibliographic, in order to obtain useful conclusions for the possible improvement of the business model in manufacturing companies. The results of the interviews applied to a small group of executive officers and an independent expert consultant indicate that not all executives of companies in this industry are clear about the concept of this Business Model, nor do they have autonomy to make decisions, since the vast majority of these companies are controlled by their head offices located in other countries of the world. It is concluded that the constant monitoring of the Business Model and its diagnosis helps the large companies of the manufacturing industry in Ciudad Juarez to maintain, on the hand, its validity and adaptability, and on the other, due to the diversity of activities in this manufacturing industry the characterization of a business model is not allowed. Likewise, there are similarities in products and processes developed in the region, although currentlyThe objective of this paper is to investigate the current status of the Business Model in terms of its application and characteristics in the manufacturing industry of Ciudad Juarez, through the review with qualitative methods (interviews) and the contrast or tie with the review bibliographic, in order to obtain useful conclusions for the possible improvement of the business model in manufacturing companies. The results of the interviews applied to a small group of executive officers and an independent expert consultant indicate that not all executives of companies in this industry are clear about the concept of this Business Model, nor do they have autonomy to make decisions, since the vast majority of these companies are controlled by their head offices located in other countries of the world. It is concluded that the constant monitoring of the Business Model and its diagnosis helps the large companies of the manufacturing industry in Ciudad Juarez to maintain, on the hand, its validity and adaptability, and on the other, due to the diversity of activities in this manufacturing industry the characterization of a business model is not allowed. Likewise, there are similarities in products and processes developed in the region, although currently hey do not tend to be high tech, however, there is potential in this manufacturing industry.
