The Role of Online Reviews and Salary on Hospitality Students’ Perceptions and Intentions

• Timothy T. Self ^[1] ; Laura Book ^[2] ; Sarah Tanford ^[2]
  1. [1] Austin Peay State University

     Austin Peay State University

     Estados Unidos

     
  2. [2] University of Nevada
• Localización: Journal of hospitality and tourism education, ISSN 1096-3758, Vol. 36, Nº. 1, 2024, págs. 74-84
• Idioma: inglés
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• Resumen

  • This research utilizes signaling theory to shed light on the influence employee-generated reviews and job advertisements have on hospitality students’ perceptions and decisions. Specifically, the research examined the influence of salary information in job advertisements and review valence in employee-generated reviews on job pursuit intention (JPI) and person-organization (PO) fit. A vignette-based experiment was conducted in which potential applicants read job advertisements containing salary information and employee-generated reviews. Results show that organizations can overcome negative online employee reviews as long as the salary is adequate.