Resumen de Introduction. Fanning the flames of artificial intelligence in the media: beyond efficiency and productivity gains

Lluís Codina Bonilla, María José Ufarte Ruiz, Sandra Borden

• We present the first special issue dedicated to the applications of artificial intelligence (AI) in the media and in communication –Use of Artificial Intelligence in Communication: Ethical Implications for Media. We describe the general traits of the impact of AI on media and communication companies and identify the main dimensions of interest for both researchers and professionals in the field. We show that this impact extends beyond the delivery of gains in efficiency and productivity and stress the key role to be played by ethical issues and transparency, especially with the emergence of generative AI, a modality with the capacity to transform the productive model in communication.