The Relationship of Public Policy-Making to the Strategic Performance According to the Balance Scorecard in the Jordanian Transport Companies

• Zain Alrawashdeh ^[1] ; Norlinda Binti Mohd Rozar ^[1] ; Yahia Alajaleen ^[1] ; Qais Albtoosh ^[1]
  1. [1] Universiti Malaysia Terengganu

     Universiti Malaysia Terengganu

     Malasia

     
• Localización: Journal of maritime research: JMR, ISSN 1697-4840, Vol. 21, Nº. 1, 2024, págs. 212-219
• Idioma: inglés
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• Resumen

  • This study is aimed to investigate the applicability of applying balanced scorecard model in the Jordanian transport companies from the view point of its employees whom involved in management particularly strategic management. The methodology of the study was a combination of literature review, and structured questionnaire that distributed to a 100 employees whom involved in strategic management activities. Moreover, they acquired the necessary experience in various activities that can broadly classified as the five qualitative perspectives of government balanced scorecard (i.e.the learning and growth perspective, the internal or service process perspective, the customer perspective, the financial perspective, and environmental perspective). Based on multiple and simple regression in testing the hypothesis of the study. The empirical results of the main hypothesis found a significant supportive evidence for the applicability of BSC model in the Jordanian transport companies, furthermore, the results of the five sub hypotheses also showed a significant evidence for the applicability of all five BSC dimensions in evaluating strategic performance.