Developing strengths or remedying weaknesses? How perceived social mobility affects parents' purchase preferences for children's educational products

• Autores: Qihui Chen, Yajin Wang, Ying Zhang
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 88, Nº 5, 2024, págs. 46-62
• Idioma: inglés
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