More Likely to pay but less engaged: The effects of switching online courses from scheduled to on-demand release on user behavior

• Autores: Joy Lu, Eric T. Bradlow, J. Wesley Hutchinson
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 88, Nº 5, 2024, págs. 63-88
• Idioma: inglés
• Texto completo no disponible (Saber más ...)