Selection of incentives for a business strategy based on crop diversification

• Martínez-García, Victor ^[1] ; Zabala, José A. ^[2] ; Albaladejo-García, José A. ^[1] ; López-Becerra, Erasmo ^[3] ; Sánchez-Navarro, Virginia ^[1] ; Sánchez-Navarro, Jorge L. ^[1] ; Boix-Fayos, Carolina ^[4] ; Martínez-Paz, José M. ^[2] ; Alcon, Francisco ^[1]
  1. [1] Universidad Politécnica de Cartagena

     Universidad Politécnica de Cartagena

     Cartagena, España

     
  2. [2] Universidad de Murcia

     Universidad de Murcia

     Murcia, España

     
  3. [3] Universidad Politécnica de Valencia

     Universidad Politécnica de Valencia

     Valencia, España

     
  4. [4] CEBAS-CSIC

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• Localización: Spanish journal of agricultural research, ISSN-e 2171-9292, ISSN 1695-971X, Vol. 22, Nº. 3, 2024
• Idioma: inglés
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• Resumen

  • Aim of study: This study proposes a crop diversification innovative business model based on stakeholder preferences towards different incentive alternatives. Area of study: South-East Spain. Material and methods: Citrus intercropping practices in South-East Spain has been used as case study. Stakeholders’ preferences for crop diversification incentives were investigated by using a multicriteria approach, and those results were integrated into the development of a business model canvas. Main results: Including crop diversification practices as environmental practices within the operational programmes of producer organizations is seen the most preferred incentive over which the business model canvas is developed. Research highlights: The establishment of business opportunities for crop diversification practices would facilitate the overcoming of adoption barriers along the agrifood value chain and would promote health and sustainable food systems.