Names are complex linguistic structures and socio-culturally embedded symbols, and mirror specific human ideas, interactions, and dynamics. This paper shall reveal how Cicero uses names of important protagonists and agents in his longest extant speech Pro Cluentio and links them to specific frames of knowledge, experience, and expectations in order to subtly influence his target audience. On a wider scale, the examination of Cicero’s framing-by-naming strategy shall show the degree to which socio-economic structures, political memory, and moral predispositions shaped the mind and emotions of the Roman elite in the Late Republic.
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