The impact generated by artificial intelligence (AI) on companies radically transforms current business dynamics. In this work, we sought to identify the benefits of the implementation of this revolutionary technology in companies. Its development and execution achieves notable improvements in operational efficiency, decision making, continuous innovation and service personalization, the latter being a crucial factor for customer satisfaction. To identify these benefits, different research documents were used, where it was established, that artificial intelligence is fundamental to the success of a company, because it not only generates benefits with the automation and optimization of routine tasks, but also achieves the most efficient use. of resources, generating a significant reduction in operating costs
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