Regulation of e-commerce in a globalising world: challenges and opportunities

• Volynets, Vitalii ^[2] ; Zhelef, Georgii ^[3] ; Adamyk, Viktoriia ^[1] ; Yurchenko, Оleksander ^[4] ; Kramchaninova, Maiia ^[5]
  1. [1] Lviv Polytechnic National University

     Lviv Polytechnic National University

     Ucrania

     
  2. [2] Kyiv University of Tourism, Economics and Law, Department of Restaurant Service in Hotels. Kyiv, Ukraine
  3. [3] Interregional Academy of Personnel Management. Kyiv, Ukraine
  4. [4] Borys Grinchenko Kyiv Metropolitan University, Department of International Economy. Kyiv, Ukraine
  5. [5] Volodymyr Dahl East Ukrainian National University, Department of Economics and Entrepreneurship. Kyiv, Ukraine

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• Localización: Salud, Ciencia y Tecnología - Serie de Conferencias, ISSN-e 2953-4860, Nº. 3, 2024 (Ejemplar dedicado a: Salud, Ciencia y Tecnología - Serie de Conferencias)
• Idioma: inglés
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• Resumen

  • Introduction: the rapid pace of technological development and the growing influence of the Internet on commercial relations require constant upgrading of the legal framework to protect consumers, ensure a competitive environment for business and combat cybercrime. Therefore, to effectively use the opportunities offered by e-commerce, adequate regulation is required to ensure a balance between the interests of businesses, consumers and the state. Objectives: the study aims to analyse the problems of e-commerce regulation in the context of globalisation, identify key challenges and opportunities, and determine mechanisms to improve their effectiveness. Method: the paper examines the theoretical aspects of e-commerce and its role in the digital economy by analysing the literature. Additionally, generalisation and systematisation methods were applied to summarise information on the importance of e-commerce in business processes. The statistical data analysis assessed the development dynamics of the global and Ukrainian e-commerce markets. Furthermore, a comparative analysis was conducted to identify this sector's global trends and develop corresponding development strategies. Results: the study indicates that e-commerce plays a crucial role in the success of companies on a global scale. This distribution channel enables businesses to expand their global presence and enhance competitiveness. The study indicates that e-commerce plays a crucial role in the success of companies on a global scale. Conclusions: e-commerce has become a crucial aspect of global retail, enabling consumers to shop digitally anywhere. The Ukrainian e-commerce market is rapidly evolving, adapting to technological advancements and changing consumer demands