Influence of online digital communication in the Decision-making Process amongst Engineering Students

• Sinosh P , K ^[1] ; Nandhini , M ^[2]
  1. [1] Ph.D. Research Scholar, Department of Management, Karpagam Academy of Higher Education, Coimbatore-641021 Assistant Professor, Department of Management Studies, Ilahia College of Engineering and Technology, Muvattupuzha, Kerala
  2. [2] Professor, Department of Management, Karpagam Academy of Higher Education, Coimbatore-641021.India
• Localización: Salud, Ciencia y Tecnología - Serie de Conferencias, ISSN-e 2953-4860, Nº. 3, 2024 (Ejemplar dedicado a: Salud, Ciencia y Tecnología - Serie de Conferencias)
• Idioma: inglés
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• Resumen

  • The research project reflects the impact of internet marketing on engineering learners' decision-making in the Ernakulam District. The goal of the study is to understand how educational organisations use the internet and to determine which online marketing tools and tactics work best for connecting with learners in engineering. The impact of online digital communication on engineering students' decision-making procedure when selecting educational programmes and institutions is also reflected in the study. Information from the sample of engineering students in the study region will be gathered using a survey-based research approach. The purpose of this research is to ascertain the manner in which the target group's decision-making procedure is impacted by digitalization. The study is probably going to help elevate the status of online digital communication in the education sector and offer guidance and knowledge to colleges and marketers that want to reach students in the engineering field