Juan Luis Paramio Salcines (coord.), Kathy M. Babiak (coord.), Geoff Walters (coord.)
As the role of sport in society becomes ever more prominet and as sports organizations become increasingly influential members of the global community, so it become more important than ever for sport to consider its wider social responsibilities.
The Routledge Handbook of Sport and Corporate Social Responsibility is the first book of to offer a comprehensive survey of theories an conepts of CSR as applied to sport, and the social, ethical and environmental aspects of sport business and management. It offers an overview of perspectives an approaches to CSR in sport, examines the unique features of the sports industry in relation to CSR, explores the tools, models, common pitfalls and examples of best practice on which managers can draw, and discusses how CSR and corporate citizenship can be integrated into the sport management curriculum.
The book covers every key issue and funcional area, including implementation, strategic benefits, comunication and corporate image, stakeholder engagement, and the measurement and evaluation of CSR policies and practices, and includes detailed international case studies, from the NBA and the Olympic Games to Japanese soccer. The Routledge Handbook of Sport and Corporate Social Responsibility is important reading for any student, researcher, manager or policity maker with an interest in sport business, management, ethics or development.
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