Información General

• Autores: Carolina Feliciana Machado (coord.), João Paulo Davim (coord.)
• Editores: [Printforce] : Springer, [2016]
• Año de publicación: 2016
• País: Países Bajos
• Idioma: inglés
• ISBN: 978-3-319-28279-4
• Texto completo no disponible (Saber más ...)

Resumen

• This book focuses on the relevant subjects in the curriculum of an MBA program. Covering many different fields within business, this book is ideal for readers who want to prepare for a Master of Business Administration degree. It provides discussions and exchanges of information on principles, strategies, models, techniques, methodologies and applications in the business area.

Otros catálogos

• Red de Bibliotecas Universitarias (REBIUN)

Listado de artículos

• • Part I Speaking About Marketing

    • Marketing in Crises: Its Nature and Perspectives for Managers.

      Jochen Schellinger, Tokarski Kim Oliver

      págs. 3-36

      

    • Understanding Digital Marketing: Basics and Actions

      Teresa Piñeiro Otero, Luis Xabier Martínez Rolán

      págs. 37-74

      

  • Part II Speaking About Human Resource Management

    • Human Resource Management: An Operational Perspective

      Carolina Feliciana Machado

      págs. 77-103

      

    • Training and Development in Organizations: Start at the Beginning

      A. P. Ferreira

      págs. 105-121

      

  • Part III Speaking About Accounting and Finance

    • Accounting as an Information System

      Ana Alexandra Caria Pereira, Anabela Martins Silva, Delfina Gomes, Lídia Cristina Alves Morais de Oliveira

      págs. 125-1156

      

    • Introduction to Corporate Finance.

      Leoni Eleni Oikonomikou

      págs. 157-187