Resumen de Tecnology, innovation, Finance and CRM:: Repercussions on Competitiveness.

José Sánchez Gutiérrez (coord.), Tania Elena González Alvarado (coord.)

• Tecnology Innovation, Finance and CRM: Repercussions on Competitiveness is an excellent book for experts, students and entrepreneurs. In its pages we can discover different topics about competitivenesss factors like CRM, Marketing, Social Network, innovation and technology, CSR and others.

  In seven chapters, academics and experts explain the situation of the organization. Every part of this book was based on empiric and real evidence from enterprises, universities, governments and institutions. All of these organizations under study are part of the competitive environment that involves the market. The authors believe in economic progress by means of innovation, entrepreneurship, social responsibility and international cooperation between corporations, regions and countries.