Información General

• Autores: Caroline Oates, Panayiota J. Alevizou
• Editores: Sage USA
• Año de publicación: 2018
• País: Estados Unidos
• Idioma: español
• ISBN: 978-1-47394-821-1
• Texto completo no disponible (Saber más ...)

Resumen

• Focus groups are a popular technique in business and magnagement research which can produce rich, in-depth data. This book expertly explains what is involved in focus groups including their philosophical underpinnings and main features, and how to desing and conduct them successfully to address your own research question.

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