Resumen de The Basque firm in China

Jon Imanol Azua Mendia, Mikel Navarro, Iñaki Peña Legazkue, Beatriz Tejedor, Miren Madinabeitia, María Astigarraga

• This book was written in the context of the first edition of the course “Being Competitive ‘in/from’ China” designed to facilitate understanding of a complex reality (“the thousand faces of China”, in the words of Professor David Gossett, at CEIBS) and the role that Basque companies have to play in China to strengthen competitive strategies in the increasingly complex process of economic globalisation.