Resumen de Media and metamedia management

Francisco Campos Freire (coord.), José Rúas Araújo (coord.), Valentín Alejandro Martínez Fernández (coord.), Xosé López García (coord.)

• Recent research in Media and Metamedia Management Results of the I XESCOM International Symposium on Communication Management FROM MEDIA TO METAMEDIA, held November 27th & 28th, 2015 at Santiago de Compostela, Spain Covers the subject from the threefold perspective of the media, as the main industrial and economic players in present---day society; of the media scene, which is suffering the technological transformation; and of the corporate and institutional organizations, whose strategic objective is to be involved in the social mediation processes