Ha sido reseñado en:
Successful Case Studies in the Canary Islands' Tourism Industry. Aguiar-Quintana, T.; Batista-Canino, R.M. (Eds.). UK: Cambridge Scholars Publishing. ISBN: 1-4438-9129-0
Emprendimiento y negocios internacionales, ISSN-e 2530-5603, Vol. 3, Nº. 2, 2018, págs. 42-42
This book offers an interesting overview of good practices in the tourism industry. Its main strength is that its focus is not solely limited to hotels; rather, it provides several snapshots of the way economic activities of various different natures have been properly managed in order to make the Canary Islands a successful symbol of integrated tourist supply for a range of customers. Each case study provided here offers particular insights into the way local resources, including physical, environmental, human, and entrepreneurial factors, have been exploited in order to boost tourism. The book can be also serve as a reference tool for those who are thinking about improving their business or starting a new one.
Case 1. The anfi group: tourism excellence based on innovation
págs. 1-22
Case 2. The Grand Bahia Del Duque Resort Hotel: when a hotel becomes a luxury destination
págs. 22-48
Case 3. Seaside Hotels: a hotel chain based on excellence in customer care
págs. 48-62
Case 4. Lopesan Hotel & Resorts: the internationalization of the notel industryin the Canary Islands
Juana Teresa Aguiar Quintana, Rosa María Batista Canino, Edu William, Arminda Almeida Santana
págs. 62-85
Case 5. Gloria Thalasso & Hotels: strategic management of human resourcesas the key to success
págs. 85-99
Case 6. Tubillete.com: a high flight journey from Canarias
Romina Genigmani, Rosa María Batista Canino, Juan Manuel Benítez del Rosario
págs. 99-123
Case 7. RIU Hotels: internationalization and corporate social responsibilityas signs of identity
Agustín Quintana Déniz, Juana Teresa Aguiar Quintana, Patricia Picazo Peral
págs. 123-140
Case 8. René Egli: the attraction of the strength and force of the Majorero Winds
Antonio González Molina, Pino Medina Brito, Rosa María Batista Canino
págs. 140-163
Case 9. TUI and the Canaries Islands: a history of shared success
Patricia Picazo Peral, Rosa María Batista Canino, Romina Gemignani
págs. 163-186
Case 10. R2 Hotels: a canary family hotel chain
Pino Medina Brito, Juana Teresa Aguiar Quintana, Rosa María Batista Canino
págs. 186-197
Case 11. CICAR: the leading family-run car rental company on the Canary Islands
págs. 197-208
Case 12. Cordial Canarias,: friendliness and sustainability keysof the organizational culture
págs. 208-216
Case 13. The House of Balconies: tradition and ethnography for local tourism
págs. 216-223
Case 14. Hotel Tigaiga: a deep-rooted business culture
págs. 223-232
Case 15. Binter Canarias: A high-flying regional airline
Concepción Román García, Juan Carlos Martín Hernández, Cira Mendoza León, Ana Isabel Arencibia Pérez
págs. 232-242
Case 16. La Lajita Oasis Park: a case of innovation at the destination
págs. 242-253
Case 17. Fred Olsen: a shipping company committed to developing sea transport in the Canaries
págs. 253-266
Case 18. El Cardón: a nature experience
págs. 266-272
Case 19. Improving sustainability through the Kuoni Pilot Project: towards travelife in the Canary Islands : the case of the playitas resort
Juana Teresa Aguiar Quintana, Carmelo Javier León González, Javier de León Ledesma, Lucy McCombes
págs. 272-286
Case 20. T-Activa La Palma: a collaborative network for active tourisminnovation
págs. 286-302
Case 21. Meliá-Salinas: a hotel model which creates experiences
Lucía Melián Alzola, Juana Teresa Aguiar Quintana, Daniel Celis Sosa
págs. 302-315
Case 22. HD Hotels: differentiation and sustainability as the Hallmarks of hotel modernization
págs. 315-329
Case 23. Servatur: non-hotel accommodation in professional hands
Rosa María Batista Canino, Pedro Ernesto Moreira Gregori, Aday Hernández
págs. 329-343
Case 24. Loro Park: excellence in looking after the environment and fauna
págs. 343-349
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