Case studies book on Entrepreneurship and Innovation & Business creation and management
Información General
- Autores: Svilen Kunev (ed. lit.), Kostas Galanakis (ed. lit.), Paraskevi Gkiourka (ed. lit.)
- Editores: University of Ruse
- Año de publicación: 2011
- País: Bulgaria
- Idioma: español
- ISBN: 978-954-712-517-9
- Texto completo no disponible (Saber más ...)
Otros catálogos
Listado de artículos
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Chapter 1. First steps
Case 1.1. Move Interactive: money is not enough
págs. 9-15
Case 1.2. Astrotour Isla Bonita, S. L.: innovative tourism on a small island
págs. 16-26
Case 1.3. The Eszter Hangos cosmetic studio: finding the right approach topromotion
págs. 27-29
págs. 30-32
págs. 33-35
Case 1.6. The University of Ruse: following the 3GU concept
págs. 36-47
Case 1.7. The beginning is half the battle: the Hive suppor
págs. 48-54
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Chapter 2. Internationalization
Case 2.1. ForWeb Software: a micro company but a global business
págs. 56-59
Case 2.2. The British Romanian consultancy: is networking important?
págs. 60-62
págs. 63-65
Case 2.4. Automotive Components Co.
Emilio Paolucci, Alejandro García Berra, Emanuele Sandri, Leo Italiano
págs. 66-74
Case 2.5. Financial services Co.
Emilio Paolucci, Alejandro Garcia Berra, Emanuele Sandri, Leo Italiano
págs. 75-77
págs. 78-83
Case 2.7. Consultancy services in the field of education: the case of “CambridgeStudies Ltd.”
págs. 84-86
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Chapter 3. Innovative development
Case 3.1. Wow! Systems: from Madeira to the world…
págs. 88-92
Case 3.2. Tomorrow options: remote monitoring in healthcare
págs. 93-95
Case 3.3. MadeinLocal.com: a local start up taking advantage of the global trends
págs. 96-100
Case 3.4. Oikos Energy Services: making the most of oportunities and generating value in hard financial times
págs. 101-105
Case 3.5. Subbabel: subtitling the future
Pino Medina Brito, Alicia María Bolívar Cruz, Rosa María Batista Canino
págs. 106-116
Case 3.6. Mobilife Technologies: technology for a social purpose
Pino Medina Brito, Alicia María Bolívar Cruz, Rosa María Batista Canino
págs. 117-121
Case 3.7. Augmented Reality Co.
Emilio Paolucci, Alejandro Garcia Berra, Emanuele Sandri, Leo Italiano
págs. 122-125
Case 3.8. The risk of introducing a new product: “Building mixtures” Ltd.
págs. 126-129
Case 3.9. How to develop, manufacture and market a technologu product in anoutlying European region: the case of “Dobontech”
págs. 130-133
Case 3.10. Genesis PHARMA: the Development of an Entrepreneurial Giant
págs. 134-147
Case 3.11. In the horizon of authenticity: Oleastro Enterprises Ltd.
págs. 148-152
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Chapter 4. Social impact
Case 4.1. Duos Cuidados (Double Care): building business competitiveness throughsocial action
págs. 154-157
Case 4.2. Building a global business, planting a local ‘seed’: the case of NeemlandEcosystem SARL
Francisco Javier García Rodríguez, Carmen Inés Ruiz de la Rosa
págs. 158-166
págs. 167-173
Case 4.4. Regenerate: a fashion entrepreneur has a flair for fighting poverty
págs. 174-177
Case 4.5. Centaurs and Entrepreneurs in the Bulgarian Equine Industry: the Case of Novex Horse Riding Club
págs. 178-185
Case 4.6. 3iDS: R+D sustainable
Pino Medina Brito, Alicia María Bolívar Cruz, Rosa María Batista Canino
págs. 185-191
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Chapter 5. Growth and expansion
Case 5.1. View to Success: knowing when to let go!
págs. 193-199
Case 5.2. Pulse Student Network Limited: be there - the rest will happen
págs. 200-202
Case 5.3. Electrical Motors Co.
Emilio Paolucci, Alejandro Garcia Berra, Emanuele Sandri, Leo Italiano
págs. 203-210
Case 5.4. NIK-05 Ltd: development of Managerial Infrastructure in the businessmodel of a pellet producer
págs. 211-225
Case 5.5. The development of a winning business model: the case ofihavemoved.com
págs. 226-236
Case 5.6. A micro consultancy with a European business: the case of “EuropaConsultancy” Ltd.
págs. 237-239
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