With the increasing use of digital technologies in academic and research settings, scholars worldwide are engaging in new pathways for knowledge dissemination. Indeed, recent technological developments have made a dramatic change to the ways in which scholars nowadays access, distribute and disseminate their research work. The migration of traditional print genres to digital environments has caused phenomena of remediation, transmediality and genre hybridity. Moreover, new research-oriented genres on the Internet have emerged as a result of the multiple accountabilities of scientific output today. Thus, these scholarly pathways and transformative practices have opened up new and multiple perspectives and possibilities that are worth investigating.This volume explores knowledge dissemination practices according to two main orientations; first, with respect to the target audience, especially scholars vs. novices. Second in relation to the channels, especially multimodal and web-based platforms, and changing strategies such as popularization resources.
págs. 15-29
The communication of expertise: changes in academic writing
págs. 33-55
Academics Online: code glosses across research genres and public communication
págs. 57-82
Academic writing vs. blogging: Paul Krugman as a case study
págs. 83-101
Retrievability, comprehensibility and authoritativeness: disseminating specialized knowledge through online research article abstracts
págs. 103-123
págs. 125-147
Bridging the gap between theory and practice in ethics eduction: a discourse-based analysis of the Website Ethics. Unwrapped
págs. 151-174
Institutional dissemination of legal knowledge: an Instance of knowledge communication
págs. 175-205
EdX-Learning: a genre and discourse analysis of online university courses in economics
págs. 207-230
págs. 233-254
Vlogging Science: scholarly Vlogs between scholarship and popularization
págs. 255-280
Visual communication in online academic genres: an analysis of images on websites of research groups
págs. 281-304
Medical video abstracts: a web genre for research accessibility and visibility
págs. 305-327
Medical infographics: resemiotization strategies in specialized discourse
págs. 329-351
Breast cancer and diet: the art of a confusion-provoking persuasion
págs. 355-384
"...through hell and back": emotionality and argument in the UK and Irish discourse on the ketogenic diet
págs. 385-405
Transferring knowledge to the people on the web: academic resource on Charles Darwin on Facebook
págs. 407-431
Broadcasting medical discourse: the dessemination of dietary treatments for refractory epilepsy through YouTube
págs. 433-450
Our aim is to transfer life-saving knowledge to large numbers of responders: knowledge dissemination in the "E-health era"
págs. 451-476
Disseminating green knowledge: patterns, meaning and metaphors in the discourse of Eco-Cities
págs. 477-502
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