Model conceptual per a la selecció d'opcions estrategiques en el sector de textils d'us tecnic

• Autores: Ariadna Detrell
• Directores de la Tesis: Joaquin Detrell Casellas (dir. tes.)
• Lectura: En la Universitat Politècnica de Catalunya (UPC) ( España ) en 2007
• Idioma: español
• Tribunal Calificador de la Tesis: José Valldeperas Morell (presid.), Feliu Marsal Amenós (secret.), María Ángeles Bonet Aracil (voc.), Joan Parra Farré (voc.), Enrique Juan Masiá Buades (voc.)
• Materias:
  • Ciencias tecnológicas
    • Tecnología textil
  • Ciencias económicas
    • Organización y dirección de empresas
      • Estudios industriales
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• Resumen

  • The aim of this thesis is to establish a tool in order to detect strategic opportunities within the technical textiles sector that can be used by companies, of both the clothing and home textile sectors, to consider changing their current production to other products that can find applications within the different areas of the technical textiles sector. This aim is carried out through five hypotheses that revolve around the proposal of a conceptual model to orientate the reorientation strategy.

    From this point of view, several conceptual models to select strategic options are analysed in order to define a new one that would be suitable to the idiosyncrasy of the textile industry. The conceptual model that is going to be defined is eclectic because it will use some of the tools usually applied to the internal and external strategic analysis.

    At the same time, a study of the ten application areas within the technical textiles sector is developed, considering the product types and the sector and market characteristics, using public "crucial data" of the sector, markets and competitors, as well as, and especially, the "basic data" from professional experience and from experts that have been consulted. Because of the diversity and complexity of each one of the ten application areas, a second level study is developed, in which forty-one different application subareas are considered.

    These data are the ones that feed the necessary information to develop the four stages of the designed model. The first stage concerns the initial analysis, in which the basic competences of the company are set; a basic sectorial qualification is carried out and the sinergies between the current and the new business are set. To decide which are the initially attractive application areas for the company, a relation filter is used.

    In the second stage an external strategic analysis is carried out. This analysis comprises both the sector and the market analysis, to set the capacities profi