Complementariedad económica y sus repercusiones en políticas óptimas para la reposición de inventarios, agrupación y fijación de precios de productos múltiples

• Autores: Sang Jo Kim
• Directores de la Tesis: Luca Urciuoli (dir. tes.), Jianjun Xu (dir. tes.)
• Lectura: En la Universidad de Zaragoza ( España ) en 2016
• Idioma: español
• Tribunal Calificador de la Tesis: Mozart B. C. Menezes (presid.), Francisco Germán Badía Blasco (secret.), Victor Martínez de Albéniz (voc.)
• Materias:
  • Matemáticas
    • Investigación operativa
  • Ciencias económicas
    • Actividad económica
      • Producción
    • Organización y dirección de empresas
      • Marketing (comercialización)
      • Investigación operativa
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• Resumen

  • In this dissertation, we investigate economic relationship between products for a seller and its implication on the optimal operational policies. We study two business problems for a seller who offers multiple products to the market, which includes joint inventory replenishment and bundling as well as joint inventory replenishment and pricing. The seller performs the operations periodically aiming to maximize the total discounted profit over a finite planning horizon. We assume in our models that the customer demand is random, unmet demand is backlogged and unsold items are carried over to the next period. We reveal the economic relationship between products for the seller and the corresponding structure of the optimal policies for the two problems, and also show that the optimal decisions have monotone and bounded sensitivity to changing problem parameters such as the beginning inventory levels of the products in each period. Our study draws important managerial insights that the optimal policies for dealing with multiple products should consider the economic relationship between products and that the relationship to be considered for the seller's optimal operations may be different from that from the customer utility viewpoint.