Familiness in tourism family firms

• Autores: Pilar Presas Maynegre
• Directores de la Tesis: Mª Dolors Muñoz Soler (dir. tes.), Jaume Guía Julve (dir. tes.)
• Lectura: En la Universitat de Girona ( España ) en 2014
• Idioma: catalán
• Tribunal Calificador de la Tesis: Jaume Valls Passola (presid.), Pilar Marqués Gou (secret.), Nicolas Peypoch (voc.)
• Materias:
  • Ciencias económicas
    • Economía general
      • Comportamiento del consumidor
    • Organización y dirección de empresas
• Enlaces
  • Tesis en acceso abierto en: TDX
• Resumen

  • The family firm have the ability to generate a competitive advantage which lies on the nature of its resources and capabilities arising from the interaction between family and business, known as familiness. This thesis aims to contribute to the conceptualization of familiness in the context of family businesses in the tourism sector. Data were obtained and analyzed through qualitative and quantitative techniques. The results show that familiness contributes to customer satisfaction, as a structure of four different dimensions: recognition, relation, reception and realness. We found that the integration of familiness in creating a corporate brand is an effective way to ensure that family businesses can gain a competitive advantage. The originality of this research lies on the relationships analysis between family firms and tourists, as well as finding the familiness attributes that have a higher impact on customer satisfaction, and therefore it can be the reason of creating memorable experiences