Resumen de On the role of imitation in social networks

Nikolaos Tsakas

• This thesis focuses on the role of imitation in social networks. We study diffusion processes where the agents imitate successful past behavior of their neighbors. I characterize the long run properties of these processes, as well as targeting strategies that lead to maximum diffusion of a specific desired action in a network. Although theoretical, the results can have direct applications in different fields, like marketing and public policy