Marketing Science --Growth and Evolution
Joel Steckel, Greg Allenby, Richard Staelin, John R. Hauser, Jagmohan Raju, Frederic H. Murphy
págs. 1-2
Comments on Competitive Responsiveness
Steven M. Shugan
págs. 3-7
págs. 8-11
Pravenn K. Kopalle, Kusum L. Ailwadi, Scott A. Neslin
págs. 12-24
Planning Marketing-Mix Strategies in the Presence of Interaction Effects
Russell S. Winer, Prasad A. Naik, Kalyan Raman
págs. 25-34
Competitive Reactions to Advertising and Promotion Attacks
Vincent R. Nijs, Jan-Benedict E. M. Steenkamp, Marnik G. Dekimpe, Dominique M. Hanssens
págs. 35-54
Competitor See, Competitor Do: Incumbent Entry in New Market Niches
David J. Reibstein, Marion Debruyne
págs. 55-66
Strategic Pricing and Detailing Behavior in International Markets
Pradeep C. Chintagunta, Ramarao Desiraju
págs. 67-80
Differences in Dynamic Brand Competition Across Markets: An Empirical Analysis
Jean-Pierre Dubé, Puneet Manchanda
págs. 81-95
págs. 96-109
A General Theory of Pass-Through in Channels with Category Management and Retail Competition
Sridhar Moorthy
págs. 110-122
Own-Brand and Cross-Brand Retail Pass-Through
David Besanko, Jean-Pierre Dubé, Sachin Gupta
págs. 123-137
Reasoning About Competitive Reactions: Evidence from Executives
Joel E. Urbany, David B. Montgomery, Marian Chapman Moore
págs. 138-149
A Prelaunch Diffusion Model for Evaluating Market Defense Strategies
Pamela D. Morrison, Charles J. Nelson, John H. Roberts
págs. 150-164
Research Issues at the Boundary of Competitive Dynamics and Market Evolution
Hubert Gatignon, David Soberman
págs. 165-174
© 2001-2024 Fundación Dialnet · Todos los derechos reservados