Brand Loyalty Programs: Are They Shams?
Steven M. Shugan
págs. 185-193
Narrow Focusing: Why the Relative Position of a Good in Its Category Matters More Than It Should
Christopher K. Hsee, Joseph C. Nunes, France Leclerc
págs. 194-205
The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior
Utpal M. Dholakia, Itamar Simonson
págs. 206-217
págs. 218-240
págs. 241-253
Channel Coordination in the Presence of a Dominant Retailer
Z. John Zhang, Jagmohan Raju
págs. 254-262
The Effect of Standardized Information on Firm Survival and Marketing Strategies
Rex Du, Carl F. Mela, Christine Moorman
págs. 263-274
"Counting Your Customers" the Easy Way: An Alternative to the Pareto/NBD Model
Bruce G. S. Hardie, Peter S. Fader
págs. 275-284
Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis
Duncan K. H. Fong, John C. Liechty, Wayne S. DeSarbo
págs. 285-293
Results on the Standard Error of the Coefficient Alpha Index of Reliability
Anne T. Coughlan, Dawn Iacobucci, Adam Duhachek
págs. 294-301
© 2001-2024 Fundación Dialnet · Todos los derechos reservados