Journal of the Academy of Marketing Science

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  Año 2005, Vol. 33, Número 3

  • Scientific Status and Knowledge Use: Two Perspectives

    George M. Zinkhan

    págs. 251-253

    

  • Dynamic Transformations for Base-of-the-Pyramid Market Clusters

    Eric J. Arnould, Jakki J. Mohr

    págs. 254-274

    

  • Branding Strategies, Marketing Communication, and Perceived Brand Meaning: The Transfer of Purposive, Goal-Oriented Brand Meaning to Brand Extensions

    Ingrid M. Martin, Shashi Matta, David W. Stewart

    págs. 275-294

    

  • The Role of Brand Personality in Charitable Giving: An Assessment and Validation

    Victoria D. Bush, Faye W. Gilbert, Beverly T. Venable, Gregory M. Rose

    págs. 295-312

    

  • An Evaluation of Journals Used in Doctoral Marketing Programs

    Ronald J. Bauerly, Don T. Johnson

    págs. 313-329

    

  • Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons

    págs. 330-346

    

  • Marketing, Market Growth, and Endogenous Growth Theory: An Inquiry Into the Causes of Market Growth

    Sundar Bharadwaj, Songpol Kulviwat, Terry Clark

    págs. 347-359

    

  • Organizational Capabilities in E-Commerce: An Empirical Investigation of E-Brokerage Service Providers

    Amit Saini, Jean L. Johnson

    págs. 360-375

    

  • Marketing and the Law

    Lee Burgunder, Anita Cava, Ann Morales Olazábal, René Sacasas

    págs. 376-379