InstitucionesIdentificadores de autorPeriodo de publicación recogido
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Do empirical studies addres the objectives of the nutrition labeling and education act: a review and synthesis relevant for marketing academicians
George M. Zinkhan, Cara Peters, Candice Hollenbeck
International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing, ISSN 1865-1984, Vol. 5, Nº. 2, 2008, págs. 89-116
Determinants of Perceived Web Site Interactivity.
Ji Hee Song, George M. Zinkhan
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 72, Nº 2, 2008, págs. 99-113
Using Childhood Memories to Gain Insight into Brand Meaning.
Kathryn A. Braun-La Tour, Michael S. La Tour, George M. Zinkhan
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 71, Nº 2, 2007, págs. 45-60
George M. Zinkhan
Journal of advertising, ISSN 0091-3367, Vol. 35, Nº 4, 2006, págs. 113-127
Exploring the impact of online privacy disclosures on consumer trust
Yue Pan, George M. Zinkhan
Journal of retailing, ISSN 0022-4359, Vol. 82, Nº 4, 2006, págs. 331-338
Determinants of retail patronage: A meta-analytical perspective
George M. Zinkhan, Yue Pan
Journal of retailing, ISSN 0022-4359, Vol. 82, Nº 3, 2006, págs. 229-243
Nonresponse and Generalizability in Academic Research
Edward A. Blair, George M. Zinkhan
Journal of the Academy of Marketing Science, ISSN 0092-0703, Vol. 34, Nº 1, 2006, págs. 4-7
Scientific Status and Knowledge Use: Two Perspectives
George M. Zinkhan
Journal of the Academy of Marketing Science, ISSN 0092-0703, Vol. 33, Nº 3, 2005, págs. 251-253
Accessing Academic Research Through an E-Database: Issue of Journal Quality and Knowledge use
George M. Zinkhan
Journal of the Academy of Marketing Science, ISSN 0092-0703, Vol. 32, Nº 4, 2004, págs. 369-370
An Integrated Framework for the Conceptualization of Consumers' Perceived-Risk Processing
Sergio Olavarrieta Soto, George M. Zinkhan, Cara Peters, Margy P. Conchar
Journal of the Academy of Marketing Science, ISSN 0092-0703, Vol. 32, Nº 4, 2004, págs. 418-436
A Look to the Future of JAMS: Three Years Out, Thirty Years Out
George M. Zinkhan
Journal of the Academy of Marketing Science, ISSN 0092-0703, Vol. 31, Nº 3, 2003, págs. 225-228
The Netvertising Image: Netvertising Image Communication Model (NICM) and Construct Definition
Barbara B. Stern, Morris B. Holbrook, George M. Zinkhan
Journal of advertising, ISSN 0091-3367, Vol. 31, Nº 3, 2002, págs. 15-27
What Products Can Be Successfully Promoted and Sold via the Internet?
George M. Zinkhan, Richard J. Fox, Hyokjin Kwak
Journal of Advertising Research, ISSN 0021-8499, Vol. 42, Nº 1, 2002, págs. 23-38
Marketing to and Serving Customers Through the Internet: An Overview and Research Agenda
George M. Zinkhan, A. Parasuraman
Journal of the Academy of Marketing Science, ISSN 0092-0703, Vol. 30, Nº 4, 2002, págs. 286-295
U-Commerce: Expanding the Universe of Marketing
Pierre Berthon, George M. Zinkhan, R.T. Watson, L.F. Pitt
Journal of the Academy of Marketing Science, ISSN 0092-0703, Vol. 30, Nº 4, 2002, págs. 333-347
Margy P. Conchar, George M. Zinkhan
International journal of research in marketing, ISSN 0167-8116, Vol. 14, Nº 4, 1997, págs. 397-398
Terry Clark, George M. Zinkhan
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 61, Nº 4, 1997, págs. 99-100
George M. Zinkhan, Donald E. Stem Jr.
Journal of marketing research, ISSN 0022-2437, Nº 4, 1997, págs. 540-541
Terry Clark, George M. Zinkhan
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 59, Nº 1, 1995, págs. 109-110
Terry Clark, George M. Zinkhan
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 59, Nº 1, 1995, págs. 110-112
Good life images and brand name associations: Evidence from Asia, America, and Europe
George M. Zinkhan, Penelope J. Prenshaw
Advances in consumer research, ISSN 0098-9258, Vol. 21, Nº. 1, 1994, págs. 496-500
An overview of marketing strategy and planning
Arun Pereira, George M. Zinkhan
International journal of research in marketing, ISSN 0167-8116, Vol. 11, Nº 3, 1994, págs. 185-218
Advertising ethics: Emerging methods and trends
George M. Zinkhan
Journal of advertising, ISSN 0091-3367, Vol. 23, Nº 3, 1994, págs. 1-4
George M. Zinkhan, Kim B. Rotzoll
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 58, Nº 4, 1994, págs. 120-121
George M. Zinkhan, Dennis J. Cahill
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 58, Nº 4, 1994, págs. 121-122
George M. Zinkhan, Alan J. Bush
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 58, Nº 4, 1994, págs. 122-123
George M. Zinkhan, Alexander Simonson
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 58, Nº 4, 1994, págs. 123-125
Mary R. Zimmer, George M. Zinkhan
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 58, Nº 3, 1994, págs. 118-119
J. Scott Armstrong, George M. Zinkhan
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 58, Nº 3, 1994, págs. 119-120
George M. Zinkhan, Alison Ward
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 58, Nº 3, 1994, págs. 120-121
George M. Zinkhan, Dana-Niicoleta Lascu
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 58, Nº 3, 1994, págs. 121-123
Charles Ray Taylor, George M. Zinkhan
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 58, Nº 3, 1994, págs. 123-125
Sharon E. Beatty, George M. Zinkhan
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 58, Nº 2, 1994, págs. 124-125
George M. Zinkhan, Easwar Iyer
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 58, Nº 2, 1994, págs. 127-129
George M. Zinkhan, Dennis J. Cahill
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 58, Nº 2, 1994, págs. 131-132
Gender differences in the perception of leisure: A conceptual model
Suzana de M. Fontenelle, George M. Zinkhan
Advances in consumer research, ISSN 0098-9258, Vol. 20, Nº. 1, 1993, págs. 534-540
Statistical inference in advertising research
George M. Zinkhan
Journal of advertising, ISSN 0091-3367, Vol. 22, Nº 3, 1993, págs. 1-2
George M. Zinkhan
Journal of advertising, ISSN 0091-3367, Vol. 22, Nº 2, 1993, págs. 1-3
Advertising research and advertising practice
George M. Zinkhan
Journal of advertising, ISSN 0091-3367, Vol. 22, Nº 1, 1993, págs. 1-2
George M. Zinkhan, William B. Crawford
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 57, Nº 1, 1993, págs. 127-128
Denise T. Smart, George M. Zinkhan
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 57, Nº 1, 1993, págs. 128-130
George M. Zinkhan, Richard Tansey
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 57, Nº 1, 1993, págs. 130-131
Michael R. Hyman, George M. Zinkhan
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 57, Nº 1, 1993, págs. 131-133
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