Journal of marketing research

• 

  Año 1997, Número 4

  • Rethinking market research: Putting people back in

    Gerald Zaltman

    págs. 424-437

    

  • Interpreting consumers: A hermeneutical framework for deriving marketing insights from the texts

    Craig J. Thompson

    págs. 438-455

    

  • New products, upgrades, and new releases: A rationale for sequential product introduction

    V. Padmanabhan, Surendra Rajiv

    págs. 457-473

    

  • Can advertising copy make FSI coupons more effective?

    John D.C. Little, France Leclerc

    págs. 473-484

    

  • Statistical data fusion for cross-tabulation

    Michel Wedel, Wagner A. Kamakura

    págs. 485-498

    

  • A parametric multidimensional unfolding procedure for incomplete nonmetric preference/choice set

    Wayne S. DeSarbo, Martin R. Young

    págs. 499-516

    

  • Coupon attractiveness and coupon proneness: A framework for modeling coupon redemption

    Srini S. Srinivasan, Kapil Bawa

    págs. 517-525

    

  • Stereographic visual displays and the three-dimensional communication of findings in marketing

    Morris B. Holbrook

    págs. 526-536

    

  • ....new books in review

    Edward E. Rigdon, Donald E. Stem Jr.

    págs. 537-540

    

  • ....new books in review

    George M. Zinkhan, Donald E. Stem Jr.

    págs. 540-541

    

  • ....new books in review

    David E. Sprott, Donald E. Stem Jr.

    págs. 541-542

    

  • ....new books in review

    Donald E. Stem Jr., Ronald F. Bush

    págs. 542-544

    

  • ....new books in review

    Donald E. Stem Jr., George R. Franke

    págs. 544-546