International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

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  Año 2008, Vol. 5, Número 2

  • [Artículos]

    • Do empirical studies addres the objectives of the nutrition labeling and education act: a review and synthesis relevant for marketing academicians

      George M. Zinkhan, Cara Peters, Candice Hollenbeck

      • Resumen

      págs. 89-116

      

    • Shared meanigns or missed opportunities? The implications of functional health literacy for social marketing interventions

      Gillian Kemp, Lynne Eagle

      • Resumen

      págs. 117-128

      

    • Determining the characteristics to profile the "green" consumer: an exploratory approach

      Arminda Maria Finisterra do Paço, Mário Lino Barata Raposo

      • Resumen

      págs. 129-140

      

    • Evaluation of the programs of environmental marketing in the Metropolitan zone of the city of Mexico

      Berenice Maldonado Hernández, Eva Conraud-Koellner, Luis Arturo Rivas Tovar

      • Resumen

      págs. 141-166

      

    • Stable development in Bulgarian regions - politics and realities

      Veneta Gaidardjieva

      • Resumen

      págs. 167-179

      

    • Education service quality of a business school: former and current students' evaluation

      Mirna Leko �imi?, Helena ?arapi?

      • Resumen

      págs. 181-191

      

  • Reseñas

    • Sustainable resource use and economic dynamics

      Helena Maria Baptista Alves (res.)

      págs. 197-199

      

    • Using discrete choice experiments to value health and health care

      Ramón Álvarez Esteban (res.)

      págs. 201-203