Education service quality of a business school: former and current students' evaluation

• Autores: Mirna Leko �imi?, Helena ?arapi?
• Localización: International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing, ISSN 1865-1984, Vol. 5, Nº. 2, 2008, págs. 181-191
• Idioma: inglés
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• Resumen

  • In Croatia and other countries in transition, dramatic changes in the area of higher education are mainly due to market (eeonomic transition) and institutional changes (Bologna process implementation). One of the solutions to fight the market changes and challenges for institutions of higher education is the implementation of marketing eoncept in order to ereate a competitive, market-sensitive institution and satisfied customers. Quality is the key word in this process. The aim of this paper is to identify the model for education service quality evaluation applicable in Croatian circumstances and to apply the model and evaluate the education service quality at Faculty of Economics in Osijek. The results are presented in the paper.