Interaction between target and mailing characteristics in direct marketing, with an application
Hiek van der Scheer, Jan Roelf Bult
págs. 301-308
The changing consumer in Austria
Hans Muhlbacher, Martina Botschen
págs. 309-317
Perceptual analysis of two-way two-mode frequency data: Probability matrix decomposition and two
Math J.J.M. Candel, Eric Maris
págs. 321-339
Household heterogeneity and state dependence in a model of purchase strings: Empirical results
Pradeep K. Chintagunta, Sachin Gupta
págs. 341-357
Hierarchical versus other market share models for markets with many items
Eijte W. Foekens, Peter S.H. Leeflang
págs. 359-378
The changing dynamic of consumer behavior: Implications for cross-cultural research
Susan P. Douglas, C. Samuel Craig
págs. 379-395
Margy P. Conchar, George M. Zinkhan
págs. 397-398
© 2001-2024 Fundación Dialnet · Todos los derechos reservados