págs. 1-3
pág. 4
Content analysis of German and Japanese advertising in print media from Indonesia, Spain, and the
Michael A. Kamins, John L. Graham
págs. 5-15
A SAS MACRO for calculating intercoder agreement in content analysis
Namjun Kang, Ali Kara
págs. 17-28
An examination of cognitive factors related to humorousness in television advertising
Dana L. Walden, Wayne D. Hoyer
págs. 29-37
The ethical framework of advertising and marketing research practitioners: A moral development
Stephen B. Castleberry, Warren French
págs. 39-46
Structural characteristics of televised advertising disclosures: A comparison with the FTC clear
Michael J. Stankey, Mariea Grubbs Hoy
págs. 47-58
Fear appeals in print advertising: An analysis of arousal and ad response
Tony L. Henthorne, Michael S. Latour
págs. 59-68
págs. 71-85
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